HP-4 Circle

HP-4 Circle was Finelite’s newest addition to the High Performance series and it’s very own first circular LED with a seamless body. I was given the task to photograph the prototype and create attractive marketing materials. The goal was to announce to the world of LED lighting that Finelite now had its own circular fixtures which are more powerful and longer lasting than their competitors. However, without having been provided with any application photographs (we simply did not have any since the product was so new), my challenge was how best to showcase this series without real world demonstrations. Armed with page after page of technical information about the product, I realized that I had to organize all of this data in an easy-to-follow, consumer-friendly manner. Utilizing mostly abstract design elements, combined with a clean and sleek layout, I was able to communicate the core appeal of HP-4C. A modern lifestyle with environmental consciousness which does not sacrifice performance.