Vudu Movies & TV
VUDU
Vudu’s current visual style Inception was first introduced in the beginning of July 2019 as a series of A/B tests showed that our customers responded very well toward our new bold, colorful, and dimensional layout. Later accompanied by our “Watch What We Do” campaign, the goal of this refresh was to raise brand awareness, establish a strong brand image and ultimately drive more traffic to our website through marketing collateral. As part of the Design/Marketing team, our challenges include creatively carrying out the new brand image throughout all channels without losing it’s potency, educating other departments to adopt to the new designs, and continuously refining the Inception style to reduce unnecessary graphics and text to make the page hierarchy clear.